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ZMC, Farbest Form Beta-Carotene Partnership

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By: Sean Moloughney

Editor, Nutraceuticals World

Responding to consumer demand, The Woodlands, TX-based ZMC-USA has partnered with Farbest Brands, Montvale, NJ, to market ZMC’s line of beta-carotene products in the U.S. Leveraging its national sales and distribution network, Farbest will market these products to the U.S. food and beverage industry; the companies will join forces to market them to the dietary supplement industry.

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